The Conference Agenda at a glance 

Top issues 

- Market Trends: Authenticity, the new standard of quality in the Experience Economy 
- Market Trends: Incorporating cultural/heritage tourism into the mechanics of conference 
- What Buyers (really) want? Outstanding service, not price, keeps customers satisfied 
- Place branding: How destinations are positioned in the minds of potential visitors 
- Selling Cities, Venues and Services: Find and develop your Unique Selling Point 
- Incentives: The Power and ROI of Motivational Experiences 
- Hospitality Industry Perspectives: Sustainable development leads to a stronger performance 
- Professional Networking: Building relationships for mutual benefit 

Special Sessions 

- Creative cities: Remaining competitive by steadily increasing the overall quality of life 
- Local cuisine: a marketing tool, in the MICE Industry, that attracts various types of events and high-yield visitors 
- Six-Star Meetings and Incentives 
- Teambuilding, Teambonding and Networking Activities 
- Accepting online payments 


- Destination branding Β«ClinicΒ» 
- Social media optimization 
- Incentive ideas

Heliotopos Conferences
Ypsilantou 28 str., Athens, GR-172 36
Tel.: +30 210 9730697
Fax: +30 210 9767208

*The present newsletter was edited on 17/12/2008 by Heliotopos Ltd. 
*If you do not wish to receive any more information regarding the IMIC 2009 in the future, send a blank email at


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